Chapter 2 The Easy Method

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This book’s objective is to guide you into a new frame of mind. Unlike traditional methods of improving nutrition—where you feel like you’re climbing a mountain of willpower and spend weeks craving and feeling deprived—you’ll start with a feeling of liberation, as if cured of a debilitating habit. From then on, as you go through life, you’ll look back and wonder how you ever ate junk food in the first place. You’ll see others consuming unhealthy food with pity, not envy.

If you’re currently someone who regularly eats unhealthy foods (or even someone attempting restrictive diets), it’s essential to continue eating as you usually do until you finish the book. This may seem counterintuitive, and the suggestion to keep eating chips, cookies, or drinking soda may raise objections, but as you read further, your desire for these foods will gradually fade. Take this instruction seriously: attempting to stop prematurely will not benefit you.

Many don’t finish this book because they fear they have to give something up. Some even delay finishing, reading only a little at a time, trying to postpone the inevitable. But think about it: what do you have to lose? If you don’t change by the end of this book, you’ll be no worse off than you are now. This is a no-risk opportunity with potentially life-changing gains.

If you’ve already started to lose interest in junk food or have been avoiding it for a few days, that’s fine. You may already be transitioning into a healthier mindset, but it’s crucial to finish this book to solidify your understanding. By the end, you’ll be free of unhealthy eating habits, not through restriction or willpower, but through a genuine shift in perspective.

The Common Approach to Eating Better

The typical method for improving nutrition focuses on:

Listing the significant disadvantages of junk food and convincing yourself to stop.
Using willpower to resist cravings and hoping that, with enough time, the desire will disappear.

While logical on the surface, this approach is often doomed to fail for the following reasons:

Stopping Junk Food Isn’t the Real Problem.
Every time you finish a meal or snack, you’ve already stopped eating. The real challenge comes later—when cravings hit during stressful moments or boredom—and you find yourself reaching for "just one cookie," only to spiral back into unhealthy habits.
Health Risks Create Fear and Stress.
Telling someone junk food is harming their body often drives them to seek comfort—ironically, in the very foods causing the harm. Stress about eating habits often leads to more indulgence.
Reasons for Stopping Often Backfire.
Conventional reasons for quitting, like weight loss or preventing health issues, make junk food feel like a forbidden pleasure. This "forbidden fruit" effect can increase its appeal, making it even harder to resist.

The EasyPeasy Approach

With EasyPeasy, we take a different path. Instead of focusing on reasons to stop, we focus on understanding the trap. Ask yourself these questions:

What are chips, soda, or cookies really doing for me?
Do I truly enjoy eating them, or am I caught in a cycle of habit and guilt?
Do I need to continue sabotaging my health and energy with these foods?

The truth is simple: unhealthy food offers nothing of real value. It doesn’t make you happier, less stressed, or more energized in any lasting way. Once you see through the illusions, you’ll realize there’s nothing to give up—only gains to be had.

Removing the Illusions

Most people rationalize their eating habits with excuses like:

"I deserve this snack; it’s my comfort."
"It’s just a small treat; it won’t hurt."
"I need sugar for energy to get through the day."

But these are illusions. Junk food doesn’t relieve stress; it numbs it temporarily while creating long-term problems. It doesn’t give you energy; it gives you a short-lived sugar rush followed by a crash. Once these illusions are removed, you’ll discover that life without junk food is not only just as enjoyable but infinitely more so.

By the time you finish this book, you’ll experience the positive changes firsthand:

More energy.
Better focus.
Improved mood and self-esteem.
A sense of freedom from constant cravings.

These gains will reinforce your decision to embrace healthier eating habits—not through restriction, but because you genuinely want to.

The Path Ahead

There’s no need to fear missing out. Life without junk food is not a life of deprivation—it’s a life of liberation. You’ll no longer feel controlled by cravings, and you’ll look back at your old habits with relief and gratitude for breaking free.

By the end of this book, you’ll no longer feel the need to eat junk food. Instead, you’ll enjoy the freedom, health, and energy that come with living life on your terms. Let’s continue the journey to freedom together.